For independent personal stylists
You charged €400 for the closet audit. Then you worked four more hours for free.
Kriy turns your fitting photos into a catalogued wardrobe, 30-45 minutes per 100 items, and delivers your looks to her phone under your name. Not a PDF. Not another evening.
- 14 days free
- With up to 3 of your real clients
- Cancel in the store any time
Invited by your stylist? It is this same app, free for you. Install it, then tap the invitation link again.
Sound familiar?
The session ends at six. The work doesn't.
The evening after the audit
You photographed 140 pieces today. Tonight you are cropping, renaming and sorting them into folders. She is already asleep. You are still working, and nobody is paying for this hour.
7:12 am
“What do I wear to the board meeting?” You are in bed scrolling Google Drive for the photo of her navy blazer. You send three options from memory. That is your “unlimited support”, and it is unbilled.
Delivery day
Twelve outfits, three weeks of work, and it arrives as a PDF attachment. It looks like every other stylist's PDF. Your name is on page one, in 11 pt.
Month three
The lookbook is stale. She bought new things, forgot half the combinations and went back to the same four outfits. She doesn't renew - not because you weren't good, but because nothing kept you in her Tuesday morning.
What it actually costs you
Admin is the most expensive thing you do. You just don't invoice it.
Move the sliders. This is the work that starts when the session ends: cropping, renaming, sorting, building the PDF.
About 5 hours of admin per new client: the catalogue and the lookbook.
15 hours a month you work and do not invoice
€1,500
a month, at your own rate
That is €18,000 a year.
Kriy Starter is €39.99 a month: 24 minutes of your time.
Get those hours back. Start free tonight.
Our estimate: cataloguing 100 items by hand takes 3-4 hours and building a lookbook 1-2 hours. With Kriy, 100 items take about 30-45 minutes.
The problem isn't your work. It's the container.
A PDF can't answer at 7 am. A Drive folder can't tell you what she wore. A Canva template can't carry your brand into her morning. Kriy is the container built for how you actually work - on your phone, at the fitting, between clients.
How Kriy closes each one
From the fitting to her Tuesday morning, in one app.
01The evening after the audit
Photograph the rails. Kriy tags the rest.
Bulk-upload the photos from the fitting. Kriy cuts out every piece and tags category, colour, season and pattern. You confirm or correct with a tap. 30-45 minutes for 100 items, not an evening.
02Building the next lookbook
Looks from what she already owns
Drag pieces onto the canvas, or ask for proposals: “five looks for a work trip to Berlin”. The AI suggests only from her wardrobe. You keep or dismiss each one. Nothing reaches her without you.
03A PDF that looks like everyone else's
A lookbook with your name on it, on her phone
Publish a lookbook straight to her app, under your studio name and colour, with your note on every look. She reacts to each one, and you see it.
047:12 am, “What do I wear?”
Your advice, worn every morning
Her app picks a look of the day from what you published, for today's weather and occasion. When she still has a question, she asks in the app, and her wardrobe is already attached.
05Month three, and silence
Know what she loved and what she wore
Reactions and “I wore this today” come back to you. The next lookbook starts from what she actually wears, and the renewal conversation starts from proof.
Try it tonight with one of your own clients.
What your client gets
A free app with her wardrobe already inside. She never photographs a single item.
She arrives through your invite, so there is nothing to set up and nobody to convince. Most people give up on wardrobe apps long before the closet is done, because nobody wants to catalogue their own. Your client skips that part, because you already did it, fast.
- Her wardrobe, catalogued and filterable
- Your lookbooks with your notes, under your studio name
- A look for today, from what you published
- A new purchase: a photo, tagged, and you are notified
- Ask you, and get a look back
- iPhone or Android, free, no ads
Today vs. Kriy
Same client. Same fee. Different evening.
- Cataloguing 100 items
- Today
- 3-4 hours, after the session
- With Kriy
- 30-45 minutes, at the fitting
- The lookbook
- Today
- PDF from Canva, generic
- With Kriy
- In-app, versioned, with your notes
- “What do I wear?”
- Today
- Drive, memory, a paragraph in WhatsApp
- With Kriy
- A look from her wardrobe, in the app
- Month three
- Today
- Stale PDF, no renewal
- With Kriy
- Daily look, retainer conversation
- What she wore
- Today
- You guess
- With Kriy
- You see it
- Where it lives
- Today
- Five apps
- With Kriy
- One
The business you could be running
Sessions end. Retainers don't.
Most stylists sell sessions because that is all a PDF can deliver. A wardrobe that lives in an app, a look every morning and a place to ask: that is what a retainer looks like from the client's side. Stylists who run retainers charge roughly €150 to €400 per client per month, and they only hold when she uses your work daily.
Ten clients on a €150 retainer is €1,500 a month you are not invoicing today.
Pricing
Start free, with your own clients.
No sales call, no demo to book. Install the app and work with up to 3 real clients for 14 days, every feature included.
Today
Full access. Invite up to 3 clients and catalogue their wardrobes.
2 days before the end
A reminder with the date and the amount, before anything is charged (with notifications on).
Day 14
Your plan starts. Or cancel in the App Store or Google Play: nothing you made is deleted.
Starter
€39.99/ month
Up to 5 active clients
- AI cataloguing
- Look builder & AI proposals
- Lookbooks in the app, under your own brand
- Client requests & look of the day
Pro
€99.99/ month
Up to 15 active clients
- Everything in Starter
- Higher AI allowance
- Room to run retainers
Studio
€199.99/ month
Up to 40 active clients
- Everything in Pro
- Highest AI allowance
- Room for a full client book
With five clients, Starter is €8 per client per month. One retainer pays for it many times over. Billed by the App Store or Google Play. Starter and Pro yearly: 2 months free. Studio is billed monthly.
14 days free, every feature, up to 3 clients.
- 14 days free
- With up to 3 of your real clients
- Cancel in the store any time
From the founder
Your craft is the styling. Not the evenings of admin around it.
I built Kriy around how most independent stylists work today: a camera roll with thousands of photos, a Drive folder per client, a Canva template and a WhatsApp thread that never sleeps. The styling is the valuable part. Everything around it eats the evenings.
Kriy is independent and made in Europe. No investors to please, no marketplace between you and your clients, no selling of data. It earns money one way: stylists who find it worth the subscription.
I read every email myself. If something in Kriy gets in the way of your work, tell me: you are writing to the person who builds it.
Andrew, founder of Kriyhello@kriy.app
Objections, answered
The questions stylists ask before they say yes.
What happens after the 14 days?
If you do nothing, the plan you chose starts and the store charges it. Kriy reminds you two days before, if notifications are on. If you do not want to continue, cancel in your App Store or Google Play account before the trial ends. Your clients and their wardrobes stay in your account either way.
Do my clients have to pay or set anything up?
No. The client app is free and invite-only, on iPhone and Android. She taps your link, installs Kriy, and her wardrobe is already there. There is no public sign-up: Kriy is not a marketplace and never sits between you and your client.
Will the AI replace my judgement?
No. It removes backgrounds, tags items and proposes combinations from the client's own wardrobe. You confirm every tag and curate every look. Nothing reaches a client without you. Your client pays you for judgement; Kriy makes the tedious part fast.
Where is my clients' data? They will ask.
Stored in the EU (Frankfurt). During cataloguing each photo goes once to an AI model for tagging; it is not used to train the model, and that step may run outside the EU. Clients can export or delete everything from the app, and so can you. You can forward them the Privacy Policy: it is written in plain language.
What if I stop paying later?
Your clients notice nothing. You get 7 days of grace, then your account becomes read-only: you see everything but cannot add or publish. Your data is kept for 12 months, and you can export it at any time.
I already have 200 photos per client in Drive. Do I start over?
Upload them in bulk. Kriy processes them in the background and you confirm the tags in one pass. Existing clients become your first catalogued wardrobes.
Do I need a laptop?
No. Kriy is built for the phone - at the fitting, in the store, between clients. Cataloguing, the look canvas and publishing all happen on iOS or Android.
I am on iPhone and my client is on Android. Does that work?
Yes. Kriy is on iPhone and Android with the same features, and you and your clients can be on different phones.
Is this another tool I have to manage?
It replaces five: camera roll, Drive, Canva, Notion and the WhatsApp thread. One place for each client's wardrobe, looks, lookbooks and requests, on the phone you already carry into fittings.
Tonight, the photos are still in your camera roll.
Next week they could be a catalogued wardrobe, in an app with your name on it, on your client's phone. The first 14 days are on us.
- 14 days free
- With up to 3 of your real clients
- Cancel in the store any time